Switzerland has an excellent reputation Indonesia for creating quality products, as does its education system.The FHNW School of Business is launching a new MBA programme called the Swiss – Asian MBA. The target group is primarily(but not exclusively) executives and experts of Swiss companies and their subsidiaries in Asia.
The regional focus is Asia, which is reflected in the case study selection. The content emphasises contemporary management issues like innovation, digitalisation and entrepreneurship. The programme comes in a blended format, which means that online study modules are combined with residential weeks where the participants meet in person. There are four residential weeks, namely, in Basel(Switzerland), Kuala Lumpur(Malaysia), Bandung(Indonesia) and Shenzhen(China).
The programme will last for two years. Simple online programmes lack the personal touch. After all, a study programme should also enlarge a participant’ s network through personal contact with peers.Traditional face – to – face programmes are often too rigid and do not allow participants to work at the same time. The Swiss – Asian MBA follows the flipped classroom concept whereby content is delivered online and residential weeks are used for interaction such as team work and company visits.The MBA faculty aims to facilitate intensive exchange not only with the students but also with their companies.This is not only to support retention; ideally, companies will use the MBA to work on some of their current challenges.
Programme manager:
Prof Dr Rolf-Dieter Reineke
rolfdieter.reineke@fhnw.ch
Start: Enrolment at any time
Duration:24 months,
including master’s thesis
Language: English
Locations: Online programme with
residential weeks in Basel (Switzerland),
Bandung (Indonesia), Shenzhen (China),
Kuala Lumpur (Malaysia)
Publisher: www.fhnw.ch/swiss-asian-mba